Wanna relaunch a new site? A few years ago, I created a blog. There, I mostly wrote disgusting stories about my (generally non-existent) sex-life that people would read and then promptly think to themselves, “this guy is a whacko.”
Also, I could never even mention it to any of my clients at the time.
My grandma used to write me, “do you still use filthy words in your writing”? I can say that that was probably one of the half-a-dozen different moments when I could’ve asked myself, is this a good idea to keep writing?!
It wasn’t until a friend of mine pointed out that, “If I was ever planning on working in a professional environment, with professional clients, that…” yeah, I basically deleted my blog the next time.
I cried to my therapist about how stupid it was that I was writing that stuff and then I basically just wiped it off the face of the earth. I did that because while some of it was helpful the rest of it was just bleh.
So I stopped, and I deleted most of that writing, and I now find myself starting from scratch.
And so, here’s how I plan to relaunch this site:
Here’s that plan broken down…
Step 1: Create an epic launch trailer by April 3rd.
The video above is just a fun experiment that I cobbled together in a few hours (still an inordinate amount of time). To get people excited about the launch of my website, I’d love to create an epic trailer that’s designed to be The Most Over The Top Website Launch Trailer Ever Conceived.
Something to that effect.
I don’t really know exactly what that’ll look like, but maybe something like this.
This guy is a freakin’ genius.
Step 2: Get on as many podcasts as humanly possible by the end of April.
My personal guide to maybe (actually) getting on lots of podcasts that will hopefully work…
A. Create a ‘Why you should have me on your podcast’ trailer and landing page.
On that, I’ll include a short, funny trailer created in a ‘Made for TV’ vain that’s designed to mostly make people laugh, and second, consider having me as a guest on their show.
Included on that landing page will be reviews from other podcasters who have had me on their shows, and any other relevant information that I think might help sell me. This will include my audience size (tiny), what topics I can talk about (mostly dick jokes), and, how to book me.
B. Actually be the best guest ever.
I think a large part of what makes people great guests is showing up and providing interesting content that’s super relevant to the podcaster’s audience — yes, absolutely!
I’ll do that through researching the podcaster’s audience and being well prepared beforehand to help in a meaningful way.
But beyond that, I’d also love to come up with creative ways to help promote the show. I use tools like Audiogram for audio snippets, and even come up with creative ways to promote the show before, during, and after.
In order to help sell myself, I’ll include that in the pitch.
C. Don’t actually sell anything, just provide value.
Certainly, my goal in getting on someone’s podcast is to drive traffic to my website. However, I won’t be dishing out a particular product or trying to sell anything.
I’ll simply be there to provide value, and make an impact.
Whether that’s through sharing my experiences in growing a business (and failing many, many times over), talking about how to build an audience through writing, or simply just being vulnerable and sharing interesting stories from my life. My goal is to inspire people to open up and to try hard things by encouraging them to do that stuff.
Step 3. Create A DEFINITIVE GUIDE TO [BLANK]ING by mid-May.
You see these on practically every website that relies heavily on SEO for traffic. A big reason for it is that it’s AWESOME evergreen content that works.
My goal is to create THE ULTIMATE DEFINITIVE GUIDE TO SOMETHING.
I’ll likely do a ton of research on viable topics that get significant SEO traffic, look at what other competitors are doing (and ideally find something with low competition), then work on putting together a DEFINITIVE GUIDE TO CHUCKING WOOD.
Or something to that effect.
I’ll be using sites like BackLinko who create incredibly detailed guides on SEO for inspiration on HOW DOPE I should make my guides. Then, I’ll work to effectively top that for what I’m working on.
(Here’s an example of one.)
Step 4: Create an Email Subscription/Sign-up Service.
Another thing that I’d do is to to create an email subscription or sign-up service that captures the email addresses of my ideal audience/potential customers.
The merits of this becomes obvious after you relaunch a new site because it helps you to remain conscious of your audience. It also means that you can use the emails to promote new products or content.
However, be sure to decide on where and how you will get these addresses before your relaunch. Also, always attain permission before adding a new address to your list.
To build a good list, you can offer customers willing to submit their email exclusive access to content pieces, videos, etc. You can also collect emails from comment registrations or ask your audience to sign up for a newsletter.
Step 5: Connect Your Social Accounts
After you relaunch a new site, it is important to add the site to your social account. This is used as a reference point or a backlink.
Just visit each of your social profiles and add the link to your relaunched website. That way, you can leverage on your current online participation and branding, using these to direct traffic to your new site.
I plan on pouring a lot of time, love, and energy into launching this site and having it reach a ton of people in the first 90 days.
As the great Cody Wanner says…
Let’s get this thing!
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