Scope
Bringing pizzazz to a budding Jewish community in East Hampton.
We were tasked with bringing some freshness to the Jewish Center of the Hampton’s marketing efforts and to help Rabbi Josh Franklin reach a much wider audience than the 20,000+ residents (and even fewer Jews) who live in East Hampton.
Though they’d made plenty of creative outreach attempts over the years, this was going to be their first foray into short-form media, on channels like TikTok and Instagram.
Results
Within the first few months of launching their Tik Tok channel, JCOH and Rabbi Josh Franklin have been seen upwards of 100,000+ views on their videos, over 2000+ followers, and tons and tons of new congregant activity. Our ‘Two-minute Torah’ campaign helped them reach a much wider, and younger audience than they’ve been able to connect with before through their teachings.
